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All India Institute of Speech and Hearing, Mysuru
(An Autonomous institute Under Ministry of Health and Family Welfare, Government of India.)

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Marketing in an audiology practice / Brian Taylor, AuD.

Contributor(s): Material type: TextPublisher: San Diego, CA : Plural Publishing Inc., [2015]Description: xx, 371 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781597565691
Subject(s): DDC classification:
  • 617.80068 TAY 23
LOC classification:
  • RF291 .M37 2015
NLM classification:
  • WV 21
Contents:
Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy & plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference text books All India Institute of Speech and Hearing R-55/4 617.800 68 TAY (Browse shelf) Available 20602
Stack text books All India Institute of Speech and Hearing 87/1 617.800 68 TAY (Browse shelf) Available 20603
Stack text books All India Institute of Speech and Hearing 87/1 617.800 68 TAY (Browse shelf) Available 20604
Total holds: 0

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Includes bibliographical references and index.

Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy & plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.

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