Marketing in an audiology practice / (Record no. 4129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01765cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18406931 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191018144709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141215t20152015caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014048441 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781597565691 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DNLM)101648285 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DNLM/DLC |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RF291 |
| Item number | .M37 2015 |
| 060 10 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | WV 21 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 617.80068 TAY |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing in an audiology practice / |
| Statement of responsibility, etc. | Brian Taylor, AuD. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | San Diego, CA : |
| Name of producer, publisher, distributor, manufacturer | Plural Publishing Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2015] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 371 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy & plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Audiology. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing of Health Services |
| General subdivision | methods. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Practice Management, Medical |
| General subdivision | economics. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Brian, |
| Dates associated with a name | 1966- , |
| Relator term | editor. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Stack text books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 87/1 | All India Institute of Speech and Hearing | All India Institute of Speech and Hearing | 18/10/2019 | 2 | 617.800 68 TAY | 20603 | 03/02/2025 | 28/01/2025 | 18/10/2019 | Stack text books | ||||
| Dewey Decimal Classification | 87/1 | All India Institute of Speech and Hearing | All India Institute of Speech and Hearing | 18/10/2019 | 3 | 617.800 68 TAY | 20604 | 11/06/2026 | 27/05/2026 | 18/10/2019 | Stack text books | ||||
| Dewey Decimal Classification | R-55/4 | All India Institute of Speech and Hearing | All India Institute of Speech and Hearing | 24/02/2020 | 1 | 617.800 68 TAY | 20602 | 09/02/2026 | 09/02/2026 | 24/02/2020 | Reference text books |