000 02073cam a2200385 i 4500
999 _c5431
_d5431
001 20082732
003 OSt
005 20200110103624.0
008 171019s2017 nyu b 001 0 eng
010 _a 2017037152
020 _a9780593077900
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD9999.I492
_bG35 2017
082 0 0 _a338.47 GAL
_223
100 1 _aGalloway, Scott
_d1964-
_eauthor.
245 1 4 _aThe four :
_bthe hidden DNA of Amazon, Apple, Facebook, and Google /
_cScott Galloway.
264 1 _aNew York :
_bPortfolio/Penguin,
_c[2017]
300 _aviii, 310 pages ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
610 2 0 _aAmazon.com (Firm)
610 2 0 _aApple Computer, Inc.
610 2 0 _aFacebook (Firm)
610 2 0 _aGoogle (Firm)
650 0 _aInformation services industry
_xHistory.
650 0 _aInternet industry
_xHistory.
776 0 8 _iOnline version:
_aGalloway, Scott 1964- author.
_tFour
_dNew York : Portfolio, [2017]
_z9780735213661
_w(DLC) 2017050816
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cSTL