000 01031cam a2200337 i 4500
999 _c5262
_d5262
001 17687664
003 OSt
005 20200103141613.0
008 130326s2013 enk 000 0 eng
010 _a 2013375359
020 _a9781471111693 (pbk)
020 _z9781471111716 (ebook)
040 _aDLC
_cDLC
_erda
042 _apcc
050 0 0 _aHF5415.153
_b.B463 2013b
082 0 0 _a658.834 2 BER
_223
100 1 _aBerger, Jonah.
245 1 0 _aContagious :
_bwhy things catch on /
_cJonah Berger.
264 1 _aLondon :
_bSimon & Schuster,
_c2013.
300 _aviii, 244 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aNew products.
650 0 _aConsumer behavior.
650 0 _aPopularity
_xEconomic aspects.
906 _a7
_bcbc
_corigres
_d3
_encip
_f20
_gy-gencatlg
942 _2ddc
_cSTL