| 000 | 02744cam a2200373 a 4500 | ||
|---|---|---|---|
| 999 |
_c5222 _d5222 |
||
| 001 | 17943837 | ||
| 003 | OSt | ||
| 005 | 20200102152150.0 | ||
| 008 | 131115s2014 nyua b 001 0 eng | ||
| 010 | _a 2013044821 | ||
| 020 | _a9781441161901 (hardback) | ||
| 020 | _a9781441177995 (paperback) | ||
| 020 | _z9781441148599 (ePDF) | ||
| 020 | _z9781441111098 (ePub) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aZ286.E43 _bH75 2014 |
| 082 | 0 | 0 |
_a070.579 7 HOG _223 |
| 084 |
_aSOC052000 _2bisacsh |
||
| 100 | 1 |
_aHogarth, Mary, _d1968- |
|
| 245 | 1 | 0 |
_aHow to launch a magazine in this digital age / _cMary Hogarth, edited by John Jenkins. |
| 260 |
_aNew York : _bBloomsbury Academic, _c2014 . |
||
| 300 |
_aix, 221 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. [212]-214) and index. | ||
| 505 | 8 | _aMachine generated contents note: -- Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion. | |
| 520 |
_a"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"-- _cProvided by publisher. |
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| 650 | 0 | _aElectronic publishing. | |
| 650 | 0 |
_aElectronic journals _xPublishing. |
|
| 700 | 1 |
_aJenkins, John, _d1934- |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/901/9781441161901/image/lgcover.9781441161901.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cSTL |
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