000			01765cam a2200373 i 4500
999			_c4129 _d4129
001			18406931
003			OSt
005			20191018144709.0
008			141215t20152015caua b 001 0 eng
010			_a 2014048441
020			_a9781597565691
020			_a
035			_a(DNLM)101648285
040			_aDNLM/DLC _cDLC _erda _dDLC
042			_apcc
050	0	0	_aRF291 _b.M37 2015
060	1	0	_aWV 21
082	0	0	_a617.80068 TAY _223
245	0	0	_aMarketing in an audiology practice / _cBrian Taylor, AuD.
264		1	_aSan Diego, CA : _bPlural Publishing Inc., _c[2015]
300			_axx, 371 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aDeveloping a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy & plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.
650	1	2	_aAudiology.
650	1	2	_aMarketing of Health Services _xmethods.
650	2	2	_aPractice Management, Medical _xeconomics.
700	1		_aTaylor, Brian, _d1966- , _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cSTS