The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
Material type:
TextPublisher: New York : Portfolio/Penguin, [2017]Description: viii, 310 pages ; 23 cmContent type: - text
- unmediated
- volume
- 9780593077900
- 338.47 GAL 23
- HD9999.I492 G35 2017
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Literature books | All India Institute of Speech and Hearing | Stack II 131/5 | 338.47 GAL (Browse shelf(Opens below)) | Available | 21628 |
Includes bibliographical references and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
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