TY - BOOK AU - Sapsford,Roger TI - Survey research SN - 9781412912327 (pbk.) AV - H62 .S3354 2007 U1 - 001.433 SAP 23 PY - 2007/// CY - London, Thousand Oaks, Calif. PB - Sage Publications KW - Social sciences KW - Methodology KW - Social surveys N1 - Includes bibliographical references (p. [266]-270) and indexes; PART ONE: INTRODUCTION What Is Survey Research? What's the Problem? Developing Ideas PART TWO: THE SIZE OF THE PROBLEM The Theory of Sampling Making Do Sampling in the Real World PART THREE: OPINIONS AND FACTS Measurement Principles Putting It into Practice Complex Concepts What Does It All Mean? PART FOUR: EXPLORING DATA Keeping It Simple Tabular Analysis Relationships and Differences Constructing Scales PART FIVE: FINISHING UP Did You Need To Do Your Own Survey? Reporting the Results UR - http://www.loc.gov/catdir/toc/fy0707/2005938920.html UR - http://www.loc.gov/catdir/enhancements/fy0712/2005938920-d.html ER -