01433cam a22002774a 450000100090000000300040000900500170001300800410003001000170007102000250008802000220011304000180013505000210015308200200017410000210019424500390021525000120025426000650026630000350033150400680036650504950043465000340092965000200096385600810098385600910106414205631OSt20200206143000.0051220s2007    enka     b    001 0 eng    a  2005938920  a9781412912327 (pbk.)  a1412912326 (pbk.)  aDLCcDLCdDLC00aH62b.S3354 200700a001.433 SAP2231 aSapsford, Roger.10aSurvey research /cRoger Sapsford.  a2nd ed.  aLondon ;aThousand Oaks, Calif. :bSage Publications,c2007.  axiii, 276 p. :bill. ;c25 cm.  aIncludes bibliographical references (p. [266]-270) and indexes.  aPART ONE: INTRODUCTION
What Is Survey Research?
What's the Problem?
Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Relationships and Differences
Constructing Scales
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results 0aSocial sciencesxMethodology. 0aSocial surveys.413Table of contents onlyuhttp://www.loc.gov/catdir/toc/fy0707/2005938920.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0712/2005938920-d.html