Sapsford, Roger. <br/><br/>
Survey research / 
Roger Sapsford. 
 - 2nd ed. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  2007. 
 - xiii, 276 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [266]-270) and indexes. 
<br/><br/>PART ONE: INTRODUCTION<br/>What Is Survey Research?<br/>What's the Problem?<br/>Developing Ideas<br/>PART TWO: THE SIZE OF THE PROBLEM<br/>The Theory of Sampling<br/>Making Do<br/>Sampling in the Real World<br/>PART THREE: OPINIONS AND FACTS<br/>Measurement<br/>Principles<br/>Putting It into Practice<br/>Complex Concepts<br/>What Does It All Mean?<br/>PART FOUR: EXPLORING DATA<br/>Keeping It Simple<br/>Tabular Analysis<br/>Relationships and Differences<br/>Constructing Scales<br/>PART FIVE: FINISHING UP<br/>Did You Need To Do Your Own Survey?<br/>Reporting the Results 
<br/><br/><label>ISBN: </label>9781412912327 (pbk.) 1412912326 (pbk.) 
<br/><br/><label>LCCN: </label>2005938920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Methodology.<br/>Social surveys.
<br/><br/><label>LC Class. No.: </label>H62  / .S3354 2007 
<br/><br/><label>Dewey Class. No.: </label>001.433 SAP