TY  - BOOK
AU  - Damodaran,Aswath
TI  - Narrative and numbers: the value of stories in business 
SN  - 9789353024536 (  paper)
AV  - H61.295 .D36 2017
U1  - 659.2 DAM 23
PY  - 2017///]
CY  - New York
PB  - Columbia Business School Publishing
KW  - Narrative inquiry (Research method)
KW  - Business communication
KW  - Feedback (Psychology)
KW  - Corporations
KW  - Valuation
N1  - Includes bibliographical references (pages 267-270) and index; Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index
ER  -