the value of stories in business Damodaran, Aswath creator [author] text bibliography nyu 2017 monographic eng

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viii, 284 pages : illustrations ; 23 cm Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index. Aswath Damodaran. Includes bibliographical references (pages 267-270) and index. Narrative inquiry (Research method) Business communication Feedback (Psychology) Corporations Valuation H61.295 .D36 2017 659.2 DAM 9789353024536 ( paper) 2016037437 DLC 170125 20200205144459.0 19464162 eng