01676cam a2200349 i 4500 6920 6920 19464162 OSt 20200205144459.0 170125s2017 nyua b 001 0 eng 2016037437 9789353024536 ( paper) DLC eng DLC rda DLC pcc H61.295 .D36 2017 659.2 DAM 23 Damodaran, Aswath, [author] Narrative and numbers : the value of stories in business / Aswath Damodaran. New York : Columbia Business School Publishing, [2017] viii, 284 pages : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 267-270) and index. Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index. Narrative inquiry (Research method) Business communication. Feedback (Psychology) Corporations Valuation. 7 cbc orignew 1 ecip 20 y-gencatlg ddc STL 0 0 ddc 0 0 Stack II 132/3 AIISH AIISH 2020-02-05 0 659.2 DAM 22001 2020-02-05 00:00:00 2020-02-05 STL