Narrative and numbers : the value of stories in business /
Aswath Damodaran.
- viii, 284 pages : illustrations ; 23 cm
Includes bibliographical references (pages 267-270) and index.
Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.
9789353024536 ( paper)
2016037437
Narrative inquiry (Research method) Business communication. Feedback (Psychology) Corporations--Valuation.