Damodaran, Aswath,

Narrative and numbers : the value of stories in business / Aswath Damodaran. - viii, 284 pages : illustrations ; 23 cm

Includes bibliographical references (pages 267-270) and index.

Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.

9789353024536 ( paper)

2016037437


Narrative inquiry (Research method)
Business communication.
Feedback (Psychology)
Corporations--Valuation.

H61.295 / .D36 2017

659.2 DAM