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  <titleInfo>
    <title>Speechwriting in theory and practice</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kjeldsen,Jens E.</namePart>
    <role>
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  <name type="personal">
    <namePart>Kiewe, Amos [author.]</namePart>
  </name>
  <name type="personal">
    <namePart>Lund, Marie [author.]</namePart>
  </name>
  <name type="personal">
    <namePart>Hansen,Jette Barnholdt [author.]</namePart>
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    <dateIssued encoding="marc">2019</dateIssued>
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    <extent>202 pages ; 23 cm</extent>
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  <tableOfContents>Chapter 1 Introduction: The Case for Speechwriting

Chapter 2 Speechmaking in the 21st Century

Chapter 3 The Beginning of Speechwriting

Chapter 4 Research and Theory on Speechwriting

Chapter 5 The Rhetorical Canons of Speechwriting

Chapter 6 Genres of Speechwriting

Chapter 7 How Speeches are Written

Chapter 8 Characterizing the Speaker

Chapter 9 Writing for the Ear

Chapter 10 Writing for the Eye: Pictures, Visions, and PowerPoint

Chapter 11 The Ethics of Speechwriting

Chapter 12 The Functions of Speechwriting in Contemporary Society



Chapter 13 The General Steps in the Speechwriting Process</tableOfContents>
  <note type="statement of responsibility">Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen.</note>
  <subject>
    <topic>Speechwriting</topic>
  </subject>
  <classification authority="ddc" edition="23">808.51 KJE</classification>
  <identifier type="isbn">9783030036843</identifier>
  <identifier type="lccn">2018963063</identifier>
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