Interpreting communication research : a case study approach /
Lawrence R. Frey ... [et al.].
- Englewood Cliffs, N.J. : Prentice Hall, c1992.
- xiv, 338 p. ; 23 cm.
Includes bibliographical references (p. 324-331) and index.
1. Interpreting Communication Research. I. EXPERIMENTAL RESEARCH.
2. Full Experimental Laboratory Research. 3. Field Experimental Research. II. SURVEY RESEARCH.
4. Survey Questionnaire. 5. Survey Interview Research. III. TEXTUAL ANALYSIS.