02073cam a2200385 i 4500 5431 5431 20082732 OSt 20200110103624.0 171019s2017 nyu b 001 0 eng 2017037152 9780593077900 DLC eng DLC rda DLC pcc HD9999.I492 G35 2017 338.47 GAL 23 Galloway, Scott 1964- author. The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway. New York : Portfolio/Penguin, [2017] viii, 310 pages ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index. Amazon.com (Firm) Apple Computer, Inc. Facebook (Firm) Google (Firm) Information services industry History. Internet industry History. Online version: Galloway, Scott 1964- author. Four New York : Portfolio, [2017] 9780735213661 (DLC) 2017050816 7 cbc orignew 1 ecip 20 y-gencatlg ddc STL 0 0 ddc 0 0 Stack II 131/5 AIISH AIISH 2020-01-10 0 338.47 GAL 21628 2020-01-10 00:00:00 2020-01-10 STL