how Google works Schmidt, Eric 1955 April 27- creator text bibliography nyu 2014 First edition. monographic eng

print

xiv, 286 pages : illustrations ; 24 cm "Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication and dealing with disruption. The authors explain how the confluence of three seismic changes--the internet, mobile, and cloud computing--has shifted the balance of power between consumer and corporation. The companies that thrive will be the ones that create superior products and attract a new breed of multi-faceted employees whom the authors dub "smart creatives." The management maxims are illustrated with previously unreported anecdotes from Google's corporate history. "Back in 2010, Eric and I created an internal class for Google managers focusing on the lessons the management team learned the hard way," says Rosenberg. "The class slides all said 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how Google empowers employees to succeed.""-- Eric Schmidt and Jonathan Rosenberg, with Alan Eagle. Includes bibliographical references and index. n-us--- Google (Firm) Management Internet industry Management United States BUSINESS & ECONOMICS / Leadership HD9696.8.U64 G66647 2014 338.761 025 04 SCH BUS071000 9781444792492 2014017834 DLC 140509 20200110102651.0 18145125 eng