TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: why things catch on 
SN  - 9781471111693 (pbk)
AV  - HF5415.153 .B463 2013b
U1  - 658.834 2 BER 23
PY  - 2013///
CY  - London
PB  - Simon & Schuster
KW  - New products
KW  - Consumer behavior
KW  - Popularity
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -