01031cam a2200337 i 4500 5262 5262 17687664 OSt 20200103141613.0 130326s2013 enk 000 0 eng 2013375359 9781471111693 (pbk) 9781471111716 (ebook) DLC DLC rda pcc HF5415.153 .B463 2013b 658.834 2 BER 23 Berger, Jonah. Contagious : why things catch on / Jonah Berger. London : Simon & Schuster, 2013. viii, 244 pages ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. New products. Consumer behavior. Popularity Economic aspects. 7 cbc origres 3 ncip 20 y-gencatlg ddc STL 0 0 ddc 0 0 Stack II 132/3 AIISH AIISH 2020-01-03 1 658.834 2 BER 19967 2023-09-05 00:00:00 2023-08-17 2020-01-03 STL