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  <titleInfo>
    <title>Marketing in an audiology practice</title>
  </titleInfo>
  <name type="personal">
    <namePart>Taylor, Brian</namePart>
    <namePart type="date">1966-</namePart>
    <role>
      <roleTerm type="text">editor.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <dateIssued encoding="marc">2015</dateIssued>
    <copyrightDate encoding="marc">2015</copyrightDate>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xx, 371 pages : illustrations ; 23 cm</extent>
  </physicalDescription>
  <tableOfContents>Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy &amp; plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.</tableOfContents>
  <note type="statement of responsibility">Brian Taylor, AuD.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="mesh">
    <topic>Audiology</topic>
  </subject>
  <subject authority="mesh">
    <topic>Marketing of Health Services</topic>
    <topic>methods</topic>
  </subject>
  <subject authority="mesh">
    <topic>Practice Management, Medical</topic>
    <topic>economics</topic>
  </subject>
  <classification authority="lcc">RF291 .M37 2015</classification>
  <classification authority="ddc" edition="23">617.80068 TAY</classification>
  <classification authority="nlm">WV 21</classification>
  <identifier type="isbn">9781597565691 </identifier>
  <identifier type="isbn"> </identifier>
  <identifier type="lccn">2014048441</identifier>
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    <recordCreationDate encoding="marc">141215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20191018144709.0</recordChangeDate>
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