Marketing in an audiology practice / Brian Taylor, AuD. - xx, 371 pages : illustrations ; 23 cm

Includes bibliographical references and index.

Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy & plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.

9781597565691

2014048441


Audiology.
Marketing of Health Services--methods.
Practice Management, Medical--economics.

RF291 / .M37 2015

617.80068 TAY

WV 21