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  <titleInfo>
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    <title>practical guide to behavioral research</title>
    <subTitle>tools and techniques</subTitle>
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  <name type="personal">
    <namePart>Sommer, Barbara Baker</namePart>
    <namePart type="date">1938-</namePart>
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  <name type="personal">
    <namePart>Sommer, Robert.</namePart>
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    <place>
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    <publisher>Oxford University Press</publisher>
    <dateIssued>1997</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>xviii, 376 p. : ill. ; 25 cm.</extent>
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  <tableOfContents>I: Introduction to research; multimethod approach; ethics in behavioral research; library search. II: observation methods; observation; mapping and trace measures. III: designing experiments; experimentation; simulation. IV: survey design; interview; questionnaire; attitude and rating scales. V: other useful research procedures and materials analysis; content analysis; personal documents and archival measures; case study; using the Internet; equipment; standardized tests and inventories. VI: sampling, statistics, and reports; sampling; descriptive statistics; inferential statistics; writing and reviewing a research report; after the report; concluding notes</tableOfContents>
  <note type="statement of responsibility">Barbara Sommer, Robert Sommer.</note>
  <note>Includes bibliographical references and indexes.</note>
  <subject authority="lcsh">
    <topic>Social sciences</topic>
    <topic>Research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social sciences</topic>
    <topic>Methodology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Psychology</topic>
    <topic>Research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social sciences</topic>
    <topic>Research</topic>
    <topic>Data processing</topic>
  </subject>
  <classification authority="lcc">H62 .S724734 1997</classification>
  <classification authority="ddc" edition="20">150/.72 SOM S</classification>
  <identifier type="isbn">0195104196 (paper : acidfree paper)</identifier>
  <identifier type="isbn">0195104188 (acidfree paper)</identifier>
  <identifier type="lccn">96035531</identifier>
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