A practical guide to behavioral research : tools and techniques /
Barbara Sommer, Robert Sommer.
- 4th ed.
- New York : Oxford University Press, 1997.
- xviii, 376 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
I: Introduction to research; multimethod approach; ethics in behavioral research; library search. II: observation methods; observation; mapping and trace measures. III: designing experiments; experimentation; simulation. IV: survey design; interview; questionnaire; attitude and rating scales. V: other useful research procedures and materials analysis; content analysis; personal documents and archival measures; case study; using the Internet; equipment; standardized tests and inventories. VI: sampling, statistics, and reports; sampling; descriptive statistics; inferential statistics; writing and reviewing a research report; after the report; concluding notes