Sommer, Barbara Baker, 1938-

A practical guide to behavioral research : tools and techniques / Barbara Sommer, Robert Sommer. - 4th ed. - New York : Oxford University Press, 1997. - xviii, 376 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

I: Introduction to research; multimethod approach; ethics in behavioral research; library search. II: observation methods; observation; mapping and trace measures. III: designing experiments; experimentation; simulation. IV: survey design; interview; questionnaire; attitude and rating scales. V: other useful research procedures and materials analysis; content analysis; personal documents and archival measures; case study; using the Internet; equipment; standardized tests and inventories. VI: sampling, statistics, and reports; sampling; descriptive statistics; inferential statistics; writing and reviewing a research report; after the report; concluding notes

0195104196 (paper : acidfree paper) 0195104188 (acidfree paper)

96035531


Social sciences--Research.
Social sciences--Methodology.
Psychology--Research.
Social sciences--Research--Data processing.

H62 / .S724734 1997

150/.72 SOM S