TY  - BOOK
AU  - Sweezey, Mathew, author.
TI  - The context marketing revolution : : how to motivate buyers in the age of infinite media / 
SN  - 9781633694026
U1  - 658.834 3 SWE 
PY  - 2019///]
CY  - Boston, MA : 
PB  - Harvard Business Review Press, 
KW  - Consumers' preferences
KW  - Context effects (Psychology)
KW  - Market segmentation
KW  - Branding (Marketing)
N1  - Includes index; Introduction: Why context is king -- Part one. How infinite media has transformed your business forever: Three keys to the context marketing revolution -- New consumer - new consumer journey -- Part two. How context works in marketing: The context framework: breaking through the noise -- Available (helping people achieve the value they seek in the moment) -- Permissioned (coordinating with individuals to give them what they've asked for, on their terms) -- Personal (going beyond how personal the experience is to how personally you can deliver it) -- Authentic (combining voice, empathy, and channel congruence simultaneously) -- Purposeful (creating a deeper connection to the brand beyond the product) -- Part three. How to market brands in the infinite media era: Shifting from campaigns to customer journeys -- Triggers along the journey -- Using automation to guide journeys -- Faster, better: building agile processes into the journey -- A new business model for the context marketing revolution -- The first step, and final thoughts
ER  -