Sweezey, Mathew, author. <br/><br/>
The context marketing revolution :   how to motivate buyers in the age of infinite media /  
Mathew Sweezey. 
 - Boston, MA :   Harvard Business Review Press,   [2019] 
 - 257 p. 
<br/><br/>Includes index. 
<br/><br/>Introduction: Why context is king -- Part one. How infinite media has transformed your business forever: Three keys to the context marketing revolution -- New consumer - new consumer journey -- Part two. How context works in marketing: The context framework: breaking through the noise -- Available (helping people achieve the value they seek in the moment) -- Permissioned (coordinating with individuals to give them what they've asked for, on their terms) -- Personal (going beyond how personal the experience is to how personally you can deliver it) -- Authentic (combining voice, empathy, and channel congruence simultaneously) -- Purposeful (creating a deeper connection to the brand beyond the product) -- Part three. How to market brands in the infinite media era: Shifting from campaigns to customer journeys -- Triggers along the journey -- Using automation to guide journeys -- Faster, better: building agile processes into the journey -- A new business model for the context marketing revolution -- The first step, and final thoughts. 
<br/><br/><label>ISBN: </label>9781633694026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences.<br/>Context effects (Psychology)<br/>Market segmentation.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834 3 SWE