03701cam a22004338i 4500 16336 16336 21091250 OSt 20200716164428.0 190718s2019 enk b 001 0 eng 2019026215 9781138556881 (hardback) DLC eng rda DLC pcc e-ir--- HF5821.5 .O88 2019 410 OSU 23 O'Sullivan, Joan, author. Corpus linguistics and the analysis of sociolinguistic change : language variety and ideology in advertising / Joan O'Sullivan. 1911 London ; New York, NY : Routledge, 2019. pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Routledge applied corpus linguistics Includes bibliographical references and index. Analysing sociolinguistic change through a radio ad corpus -- Language variety as a variable: The case of Irish English -- Language ideology and sociolinguistic change -- Examining language ideology in analysing sociolinguistic change: frameworks and theories -- Designing, building and using a radio ad corpus for diachronic analysis -- Investigating sociolinguistic change through audience and referee design: intervarietal analysis -- Investigating indexicality -- Exploring pseudo-intimate discourse -- Conclusion. "Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: llustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse. Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics"-- Provided by publisher. Language and languages in advertising. Sociolinguistics Ireland. Corpora (Linguistics) Advertising Language. English language Spoken English Ireland. Radio advertising Ireland. Online version: O'Sullivan, Joan, Corpus linguistics and the analysis of sociolinguistic change New York : Routledge, 2019. 9780429356827 (DLC) 2019026216 7 cbc orignew 1 ecip 20 y-gencatlg ddc RFT 0 0 ddc 0 0 R-16/4 AIISH AIISH 2020-07-16 0 410 OSU 22591 2020-07-16 00:00:00 2020-07-16 RFT 0 0 ddc 0 0 34/4 AIISH AIISH 2020-07-16 0 410 OSU;1 22592 2020-07-16 00:00:00 2020-07-16 STS