00393nam a2200145Ia 4500003000400000005001700004008004100021020002000062040000600082082001700088100003400105245007000139264002800209300001000237OSt20220802115008.0200526s9999||||xx |||||||||||||| ||und|| a 978-1412909976 c0 a658.83 GRO V aGrover, Rajiv , Vriens, Marco 0aHandbook of Marketing Research: Uses, Misuses and Future Advances bSage Publicationsc2006 a705p.