Investigating communication : an introduction to research methods / Lawrence R. Frey ... [et al.]. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xiii, 401 p. ; 25 cm.

Includes bibliographical references (p. 368-393) and indexes.

Preface // Part 1 Conceptualizing communication research // Part 2 Planning and designing communication research // Part 3 Methodologies for conducting communication research // Part 4 Analyzing and interpreting quantitative data // Part 5 Reconceptualizing communication research // Appendix A -- E // Bibliography // Glossary // Index //

0135034264

90030320


Communication--Research--Methodology.

P91 / .I58 1991

302.207 2 FRE