Definition and characteristics of applied behavior analysis -- Basic concepts and principles -- Selecting and defining target behaviors -- Measuring behavior -- Improving and assessing the quality of behavioral measurement -- Constructing and interpreting graphic displays of behavioral data -- Analyzing behavior change: basic assumptions and strategies -- Reversal and multielement designs -- Multiple baseline and changing criterion designs -- Planning and evaluating applied behavior analysis research -- Positive reinforcement -- Negative reinforcement -- Schedules of reinforcement -- Positive punishment -- Negative punishment -- Motivating operations -- Stimulus control -- Verbal behavior -- Equivalence-based Instruction -- Engineering Emergent Learning with Nonequivalence Relations -- Shaping -- Chaining -- Extinction -- Differential reinforcement -- Antecedent interventions -- Functional behavior assessment -- Token economy, group contingencies, and contingency contracting -- Self-management -- Generalization and maintenance of behavior change -- Ethical and professional responsibilities of applied behavior analysts.

"Applied behavior analysis has become more mature and sophisti-cated since the second edition was published. Although the basic principles of behavior remain unchanged, advances in all three interrelated domains of the science of behavior-- theoretical, basic research, and applied research--have improved our under-standing of those principles and led to increased effectiveness in developing and applying effective and humane behavior change interventions. These developments are reflected in the more than 1,000 new references to the conceptual, basic, and applied liter-atures of behavior analysis added to this edition"-- Provided by publisher.