Introducing communication research : (Record no. 19755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03291nam a22003255i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23464730 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250422124704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231220s2024 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023952423 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781071886632 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.207 2 TRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Treadwell, Donald, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Introducing communication research : |
| Remainder of title | paths of inquiry / |
| Statement of responsibility, etc. | Donald Treadwell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2402 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, Inc, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 317p. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Foundations: The Ideas That Shape Our Research Chapter 2: Getting Started: From Inspiration to Implementation Chapter 3: Ethics: Our Responsibilities as Researchers Chapter 4: Resources: Reading, Recording, and Reviewing Research Chapter 5: Measurement: Research Using Numbers Chapter 6: Sampling: Who, What, and How Many? Chapter 7: Statistics: Choosing and Using Quantitative Tools Chapter 8: Surveys: Putting Numbers on Opinions Chapter 9: Experiments: Researching Cause and Effect Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes Chapter 13: Now What? Reporting and Presenting Research Results |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Welcome to communication research. Probably you are studying communication because you are attracted to its career or practice potential in some form-gamer, blogger, influencer, or public opinion researcher perhaps-or because some aspect of human communication such as interpersonal relationships, group performance, or virtual characters in virtual worlds has you intrigued and wanting to know more. This text introduces the "wanting to know more" side of communication with some emphasis on how research ties into the world of practice or applied communication. Ultimately, research is nothing more than a quest for answers but for both scholarly research and applied communication some answers are better or more dependable than others. In both cases, research must be able to stand up to criticism and questioning if it is to be useful. The generic questions that probe and test for well-planned and implemented research have much in common with the basic questions that journalists ask, and with the questions we should ask of any media content-especially in this era of misinformation and disinformation. Who did it? Why did they do it? When did they do it? Where did they do it? How did they do it? What happened? The answers to the first four questions will generally be self-apparent in research reports. Typically, you will find that scholars or practitioners (who) did the research for pragmatic or theoretical reasons (why). The date (when) and location of the study (where) will also be apparent"-- |
| Assigning source | Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication--Research--Methodology |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference text books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | R-8/2 | All India Institute of Speech and Hearing | All India Institute of Speech and Hearing | 22/04/2025 | 302.207 2 TRE | 24003 | 22/04/2025 | 22/04/2025 | Reference text books |