The context marketing revolution : (Record no. 18418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01648nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781633694026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 3 SWE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sweezey, Mathew, author. |
| 245 ## - TITLE STATEMENT | |
| Title | The context marketing revolution : |
| Sub Title | how to motivate buyers in the age of infinite media / |
| Statement of responsibility, etc | Mathew Sweezey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, MA : |
| Name of publisher | Harvard Business Review Press, |
| Year of publication | [2019] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 257 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Why context is king -- Part one. How infinite media has transformed your business forever: Three keys to the context marketing revolution -- New consumer - new consumer journey -- Part two. How context works in marketing: The context framework: breaking through the noise -- Available (helping people achieve the value they seek in the moment) -- Permissioned (coordinating with individuals to give them what they've asked for, on their terms) -- Personal (going beyond how personal the experience is to how personally you can deliver it) -- Authentic (combining voice, empathy, and channel congruence simultaneously) -- Purposeful (creating a deeper connection to the brand beyond the product) -- Part three. How to market brands in the infinite media era: Shifting from campaigns to customer journeys -- Triggers along the journey -- Using automation to guide journeys -- Faster, better: building agile processes into the journey -- A new business model for the context marketing revolution -- The first step, and final thoughts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers' preferences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Context effects (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market segmentation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Literature books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stack II 132/1 | All India Institute of Speech and Hearing | All India Institute of Speech and Hearing | 24/11/2021 | 658.834 3 SWE | 22794 | 24/11/2021 | 24/11/2021 | Literature books |