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Blueprint for your library marketing plan : a guide to help you survive and thrive /

Fisher, Patricia H.

Blueprint for your library marketing plan : a guide to help you survive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller. - Chicago : American Library Association, 2006. - xi, 135 p. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0838909094

LCCN: 2005015016

Subjects--Topical Terms:
Libraries--Marketing.--United States
Libraries--Public relations--United States.
Library planning--United States.
Strategic planning--United States.

LC Class. No.: Z716.3 / .F57 2006

Dewey Class. No.: 021.7 FIS P

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