Survey research /
Sapsford, Roger.
Survey research / Roger Sapsford. - 2nd ed. - London ; Thousand Oaks, Calif. : Sage Publications, 2007. - xiii, 276 p. : ill. ; 25 cm.
Includes bibliographical references (p. [266]-270) and indexes.
PART ONE: INTRODUCTION
What Is Survey Research?
What's the Problem?
Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Relationships and Differences
Constructing Scales
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results
9781412912327 (pbk.) 1412912326 (pbk.)
2005938920
Social sciences--Methodology.
Social surveys.
H62 / .S3354 2007
001.433 SAP
Survey research / Roger Sapsford. - 2nd ed. - London ; Thousand Oaks, Calif. : Sage Publications, 2007. - xiii, 276 p. : ill. ; 25 cm.
Includes bibliographical references (p. [266]-270) and indexes.
PART ONE: INTRODUCTION
What Is Survey Research?
What's the Problem?
Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Relationships and Differences
Constructing Scales
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results
9781412912327 (pbk.) 1412912326 (pbk.)
2005938920
Social sciences--Methodology.
Social surveys.
H62 / .S3354 2007
001.433 SAP